Pew asked voters to describe why they chose their candidate and it turns out that hatred of the opposing candidate is the primary motivator. The most popular reason for voting for Hillary Clinton is that she is not Donald Trump, according to a new Pew Poll. Just 22% of Hillary’s own voters cited her policies as the main reason they support her. Donald Trump didn’t do much better with 26% of voters stating his policies are the main reason for their support. The second most popular reason for voting for Trump was the fact that he is an outsider. Hillary supporters liked her experience as much as they disliked Trump.
The main reasons people are voting don’t seem to be about policy, look at this chart from Pew: